Cherished Gold or 50 Shades of Grey?

Dulux colour of the year 2016

Drum roll please – Dulux has revealed that Cherished Gold will be its Colour of the Year for 2016.

I know, I know, it’s the news we’ve all been waiting for. After all, it’s “Still bright enough to attract attention while also subtly referring to the past and the colour of the earth, it also combines well with other tones”, according to the press release at https://www.dulux.co.uk/en/articles/colour-of-the-year-2016-cherished-gold.

How have you being getting through life without knowing that?

My first thoughts were, ‘How do you choose a colour of the year and who’s on the selection panel?’

I have visions of a group of people – perhaps paint technicians, housewives, marketing folk (of course) and maybe a warehouse manager (to tell them he’s got gallons of something or other to shift) – sitting around discussing 50 shades of grey.

I really hoped that was the case, but sadly not. Apparently, and possibly thankfully, it’s a bit more scientific than that.

The panel is actually made up of colour and trend experts (yet another job that was never an option when I was at school – my careers advisor suggested I become a tank commander) who scour the globe looking at different cultures and industries.

We are told: “In identifying a colour that would connect with the overall trend of lookingDulux colour of the year 2016 both ways, we noted that all the key trends for 2016 had an element of gold in them. It’s the ‘golden hour’ of Dark and Light (maybe that’s where the 50 shades could fit in); it’s the gold that appears in Heritage and Future – both in the paintings of old masters and also in modern design trends.”

And the press release continues: “Out of the broad palette of yellows we identified, we have carefully selected the one yellow that best represents the golden influence of the coming year’s colour trends. We nominated a golden yellow, which has been translated into an almost ochre colour; still bright enough to attract attention while also subtly referring to past and the colour of the earth, combining well with other tones.”

So there you have it. The one conclusion we can safely draw is that there was definitely a marketing person on the selection panel.

Research showed that ‘gold and gold tones were being used everywhere in the design world’ and that ‘it is a recurring colour at design fairs and in graphic design as well as in architecture, fashion, beauty and interior decorating’.

Dulux colour of the year 2016And the panel concluded: “We feel that this is a beautiful next step, a natural evolution and transition from the coppery orange that was the Colour of the Year for 2015.”

In a nutshell, this year’s Dulux Colour of the Year was orange and next year will be yellow. Anyone who knows their rainbow could tell you it will be green the year after that, so perhaps it’s not that scientific after all.

Or maybe that old favourite magnolia will get a look in. The meeting would be a lot shorter if nothing else – and that warehouse manager is bound to have pots of the stuff to get rid of!

Anyway, if you’re sold on the Gold go to tools-paint.com for options.

 

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