Shakin’ and stirred: Dulux reveal Denim Drift as their Colour of the Year 2017… and a lot more besides

It appears Dulux are pretty good when it comes to predicting the future.

No sooner did they reveal their Colour of the Year for 2017 to be Denim Drift, evoking all those Eighties memories with those white T-shirt and denim jeans/jacket combos and Nick Kamen’s iconic Levi’s TV ad, than another stalwart of the era reappears.

Shakin Stevens

Denim icon

Yes, the one and only Shakin’ Stevens is back with a new album, Echoes of Our Time, from which the current single Last Man Alive is taken (you’d never guess it was Shaky singing on it).

For each of the past 14 years Dulux has gathered a team of global independent design experts who examine social, economic and design trends and use their colour expertise to come up with the Colour Futures collection.

Essentially they look at how and where people live across the world, what materials and finishes they use, the best-selling colours and global interior decorating and architecture, to work out which colours will appeal to you and I (and hopefully the other seven billion people on the planet).

The conclusion of the experts this time was one overall theme of ‘things that make life worth living’ summed up by Dulux Denim Drift, plus nine other main colours and 35 complementary ones, which together make up the Dulux Colour of the Year 2017 palette.

Dulux Denim Drift is a blue-grey shade chosen because it reflects the need for simple, restful colours we can all understand and recognise – blue being the colour of the sky and water – while it’s also soothing and versatile enough to be both classic and contemporary.

And possibly because we all have at least one pair of blue jeans – Neil Diamond’s forever in his, don’t you know.

“The colour of the year palette is a collection of 10 delicious blues made up of five smoky, muted and atmospheric shades and five clean and bright shades which complement each other perfectly,” says Marianne Shillingford, Dulux creative director. “They are designed to be used individually or across different elements of a room with the muted shades creating a tranquil classic look whilst the cleaner colours add a blast of freshness.

Denim Drift palette“This palette is so versatile, it’s almost impossible to create something you won’t like.”

Just like Shaky in his heyday (33 hit singles, would you believe?)!

It’s all starting to fall into place – maybe Dulux has been playing the long game and Shakin’ Stevens has been ‘their man’ since the very start, releasing highly emulsional (sorry about that) music on the unsuspecting masses to get us all decorating with Dulux.

The evidence is there… “This ole house is getting feeble, this ole house is a needing paint”.

I guess he struggled to get “This ole house needs some Dulux Endurance+, while some Weathershield Textured Masonry paint wouldn’t go amiss”, to scan.

It certainly throws new light on what’s behind the green door. That secret it’s been keeping since 1981 could be that he’s an undercover Dulux agent, or perhaps it’s just that it was painted in Fortune Green, one of the Dulux Colour of the Year 2017 complementary colours. Playing the long game indeed.

So after Katarina Johnson-Thompson in 2016, how about the face of the Dulux Colour of the Year 2017 being Cardiff’s Michael Barratt, better known as Shakin’ Stevens?

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